Forums/Official SendGrid/FAQ: Email Deliverability

Email deliverability and monitoring

Joe Scharf
posted this on January 26, 2010 14:30

We occasionally receive inquiries asking about our delivered email statistics and delivery monitoring capabilities.

Delivered email means we it was successfully sent and accepted by the destination's email server.

Delivery monitoring is a constant activity at SendGrid. We regularly send samples of users' emails to predefined accounts that we actively monitor. This way we can determine actual delivery statistics for your account.

 

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Eric DM

Though the destination's email server accepts the email (during the SMTP session), this email is still possible to bounced back - some people call this as asynchronous bounce (rejected during SMTP session is called as synchronous bounce). Therefore, I would suggest rename 'delivered' to 'sent' as 'delivered' indicates that the message has been delivered to the mailbox of the recipient.

For our business, when I ask sendgrid to deliver a message to 10k people, I care about the deliverability metrics as below:

  • Dropped - 100: how many dropped by sendgrid, i.e. sendgrid would not try to deliver the message due to some reasons such as invalid emails or people told sendgrid stop delivering to their mailbox or the email address has been bounced in a short period etc. 
  • Sending failed - 400: sendgrid tries sending but rejected by the destination mail server (synchronous bounces)
  • Sent - 9500: how many successfully sent out ( the destination's email server accepts the message, this indicates the delivery responsibility from sendgrid mail server)
  • Bounced - 500: how many definitely not be able to deliver to the recipients notified after accepted by the destination mail server (asynchronous bounces, permanent failure, maybe hard bounce or giving up after repeated soft bounces)
  • Spam reported: how many delivered but reported as spam by the recipient
  • Inbox placed: how many delivered into the inbox instead of spam folder, not sure if it is possible to collect this.
Thanks!
June 14, 2011 23:58.
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Sendgrid-account

What are people's experiences with using email reputation services while using sendgrid? Are services like ReturnPath beneficial to SendGrid users (assuming, of course, that spam isn't being sent, emails are formatted correctly, etc.)? It seems that the things that SendGrid does in terms of not emailing to addresses that have opted out, etc. should already work towards one's reputation, so I'm wondering how necessary those services are (and if anyone has a particular recommendation)..

November 02, 2011 14:37.
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Jacob Lee
SendGrid

Eric DM - You're right, it's not possible to note Inbox placement; That's not information receiving servers give out, it's performed outside the SMTP exchange, and these days, it's often different on a user-by-user basis. Therefore, we define "Delivered" as "the receiving server gave us a 250 acceptance response". Hope that clears that up for you.

January 16, 2012 09:48.
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Jacob Lee
SendGrid

Sendgrid-account - We fully endorse ReturnPath, and work well with them. Our service helps deliverability, theirs gives you really good metrics for adjusting you're sending practices. We take some basic steps to help your reputation, but they provide very good metrics for you to take your own action on. We even have an application for integration into ReturnPath, to provide more advanced monitoring & statistics. For more information on that, please create a new ticket, and we can help you directly.

January 16, 2012 09:51.
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