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Forums/Official SendGrid/FAQ: Email Deliverability

Your Reputation... What is it?

Joe Scharf
posted this on Apr 07 09:49

On the Account Overview page of the SendGrid website, you can find your  SendGrid account reputation. This reputation is a indicator of how we view your email sending practices.

Account_Reputation.png

How is Reputation Computed?

The SendGrid account reputation is computed based on a number of factors including:

  • Total number of requests you've made to SendGrid (i.e. emails you've sent)
  • How many bounces you've received
  • How many spam reports you've received
  • How many unsubscribes you've received
  • How many invalid emails you've sent

SendGrid's Reputation Policy:

We regularly monitor our customers' account reputation for abuse and undesirable sending practices. Our general guidelines for account reputation take into account the following reputation thresholds:

  • Reputation above 80%: Congratulations, you have a good sending reputation and there are no issues at this time.
  • Reputation between 70% and 80%: This is considered a poor reputation and actions should be taken immediately to identify and fix problems with your sending practices.
  • Reputation below 70%: Accounts with reputations below 70% will be subject to immediate suspension or termination.